PitSponsor is a sponsor exposure reporting platform for motorsports and professional racing teams. We provide AI-powered broadcast logo exposure tracking and motorsports sponsorship valuation to help you renew and grow your sponsorships with measured broadcast data.
In today's competitive motorsports landscape, subjective estimates are no longer sufficient. Our proprietary AI broadcast valuation models are trained to detect and catalog your sponsors' appearances on FloRacing and DIRTVision replays. By sampling frames several times every second, we produce consistent, reproducible exposure measurements. This disciplined process never counts the same logo twice and gives your partners a transparent, documented view of the exposure they received, with an estimated media equivalency for it.
Our commitment to broadcast intelligence empowers you to step into the boardroom with confidence. Instead of relying on handshakes, our platform builds a documented evidence trail: measured screen time, stated audience scenarios and every assumption behind each figure. You can share the measured duration, on-screen size and prominence of each logo, race by race. This level of detail is what modern corporate sponsors ask for.
Broadcast Logo Exposure Tracking
Show sponsors their exposure on national streaming broadcasts with data, not just handshakes. Our AI-powered broadcast valuation audits apply a consistent, documented methodology for your partners. The automated pipeline scales across a full season of broadcasts so you can focus on winning.
PitSponsor Social — free for race teams
PitSponsor Social is a free, self-service web app for racers and race teams. An admin of your team's Facebook Page connects it with read-only access, and PitSponsor Social pulls about 90 days of post performance, estimates the social media value of your posts, identifies the posts that mention your sponsors and gives you team and sponsor reports you can take into renewal conversations. It works with Facebook Pages only and never posts to your Page. See how PitSponsor Social works.
Motorsports Sponsorship Valuation Features
- Measured On-Screen Time Tracking
- Estimated Media Equivalency Calculation
- Sponsor Exposure Analytics and Reporting
- Broadcast Replay Logo Exposure Tracking
- Share of Voice and Placement Quality Analysis
- AI Broadcast Valuation Audits